About Canobie Landing LLC
WHAT MAKES US DIFFERENT
Tanya is a seasoned Senior Executive and Entrepreneur with over 30 years of success leading business process re-engineering, business transformation, and staying up-to-date with technology changes for B2B organizations in various industries such as manufacturing, energy management, technology, energy & chemical, food & beverage, mining & minerals. She has a global reach and is an expert in helping established companies drive growth and expansion through comprehensive process transformation strategies.
Tanya’s extensive experience and constant desire to learn and improve areas such as sales, product development, marketing, supply chain, customer care, HR, and IT, provide highly skilled consultants who can offer comprehensive solutions to organizations seeking to optimize.
Overall, Tanya’s wealth of knowledge, extensive network of experts, and experience make her organization an excellent consulting firm for organizations seeking to transform their business processes, enhance their technology, and drive growth and expansion.
Our Approach
We take a holistic approach to business transformation, working with our clients to understand their unique needs and challenges. We then develop a customized solution that addresses those needs and challenges. Our approach is based on the following principles:
- Collaboration: We work closely with our clients to ensure that they are involved in every step of the transformation process.
- Communication: We communicate openly and honestly with our clients throughout the transformation process.
- Flexibility: We are flexible and adaptable, and we are willing to change our approach as needed.
- Focus on results: We are focused on delivering results that matter to our clients.
Our Results
We have a proven track record of success in helping organizations transform their business processes, enhance their technology, and drive growth and expansion. Our clients have achieved the following results:
- Increased sales
- Reduced costs
- Improved customer satisfaction
- Increased efficiency
- Improved productivity
- Enhanced competitive advantage
Contact Us
If you are interested in learning more about our services, please contact us today. We would be happy to discuss your needs and how we can help you achieve your goals.
I had the pleasure of contracting with Tanya’s company Canobie Landing to coordinate and execute digital footprint audits and a social selling training program for over 180 people across 26 different channel partner organizations globally.
Her expertise in social selling and brand influencing was invaluable in driving revenue growth of 10%. Throughout the project, Tanya demonstrated exceptional professionalism, seamlessly managing a large and diverse team to deliver high-quality training that met the unique needs of each partner organization. Her understanding of industrial automation industry plus digital strategy and the ability to leverage social media for maximum impact was particularly impressive, and I have no doubt that her contributions were instrumental in achieving the impressive 10% revenue growth during 2021-2022.
Overall, I highly recommend Tanya and her services.
Tanya is extremely knowledgeable and articulate with insight and focus on the big picture regarding social media. She provides a sharp focus on telling business partners and colleagues what social media methodologies work–and what doesn’t. She quickly hones in on both proven strategy and vision to make realistic recommendations. Extremely knowledgeable about the benefits of maintaining an active online presence, I would encourage anyone to consider Tanya for advice or consultation in all aspects of social media.
I worked with Tanya on the global deployment of Buddy Media to over 100 countries and I was extremely impressed with her ability to execute strategically and tactically to get the job done with minimal resources. It was a herculean effort! We partnered on hurdles that came up and I always appreciated her sharp and acute assessment of what was needed. We also had fun which is always key! Then Tanya presented at Dreamforce in 2 sessions about their success. A true professional and having Tanya on your team is a recipe for success!
Tanya is a thought leader in the B2B marketing space. As I embarked on my own journey from a predominantly B2C marketing background toward B2B, Tanya was a trusted expert I looked to for insight into how to best approach social marketing in a business to business setting. She’s a great speaker, team leader, vendor wrangler, and is impressively resourceful. She’s a global-minded marketer and digital expert.
Strategy Development
Closed Loop modeling for an organization transforming change emphasis on customer and data-driven dashboards. Transformation of inputs into outputs leveraging cross-functional business processes.
New Product Development
Reduce product development time by 10%. Capture fresh innovative ideas from your customers off social media. Best practices on revealing industry trends.
Marketing
Double your Brand Equity, increase your leads by 200%, grow campaigns to reach millions for less than 10% of your ad budget, content marketing made simple and effective, and salespeople expand into marketers.
Sales
Out sell your competition by 78%, 45% more opportunities created, 51% more likely to achieve quota, and bring great value to your customers.
Customer Service
Reduce your customers wait time by 50%, customers share positive experience on social media, build trust advisor relationships, self-help chatbots, increase your NPS, and increase customer satisfaction.
Supply Chain
How to leverage social media for reducing logicistics issues, vendor qualifications, quality issues, and grow network of qualified vendors/partners.
Information Technology
Develop a technology architecture that is integrated and spans across IT, digital and business domains.
HR
Leveraging social media for attracting talent, employee advocacy, and talent retention.
Identify
KEY BUSINESS OBJECTIVES
Discovery & Planning
Discover short-term vision and strategy. Identify key business objectives and delivering them in a phased approach. Example: Social Selling, Social Customer Service, Discover New Product Development Opportunities.
Current State Assessment
Identify current business processes, performers, infrastructure, and metrics. Find the gaps in people skills, process inefficiencies, and tool changes/additions.
Analysis, Prioritize, Roadmap
Build out a timeline, budget, and resources needed to reach the vision and strategy.
Change Management
Coaching people skills, updating business processes & procedures, and IT tool changes to deliver on measurable metrics/KPIs.
I had the pleasure of contracting with Tanya’s company Canobie Landing to coordinate and execute digital footprint audits and a social selling training program for over 180 people across 26 different channel partner organizations globally.
Her expertise in social selling and brand influencing was invaluable in driving revenue growth of 10%. Throughout the project, Tanya demonstrated exceptional professionalism, seamlessly managing a large and diverse team to deliver high-quality training that met the unique needs of each partner organization. Her understanding of industrial automation industry plus digital strategy and the ability to leverage social media for maximum impact was particularly impressive, and I have no doubt that her contributions were instrumental in achieving the impressive 10% revenue growth during 2021-2022.
Overall, I highly recommend Tanya and her services.
Tanya is extremely knowledgeable and articulate with insight and focus on the big picture regarding social media. She provides a sharp focus on telling business partners and colleagues what social media methodologies work–and what doesn’t. She quickly hones in on both proven strategy and vision to make realistic recommendations. Extremely knowledgeable about the benefits of maintaining an active online presence, I would encourage anyone to consider Tanya for advice or consultation in all aspects of social media.
I worked with Tanya on the global deployment of Buddy Media to over 100 countries and I was extremely impressed with her ability to execute strategically and tactically to get the job done with minimal resources. It was a herculean effort! We partnered on hurdles that came up and I always appreciated her sharp and acute assessment of what was needed. We also had fun which is always key! Then Tanya presented at Dreamforce in 2 sessions about their success. A true professional and having Tanya on your team is a recipe for success!
Tanya is a thought leader in the B2B marketing space. As I embarked on my own journey from a predominantly B2C marketing background toward B2B, Tanya was a trusted expert I looked to for insight into how to best approach social marketing in a business to business setting. She’s a great speaker, team leader, vendor wrangler, and is impressively resourceful. She’s a global-minded marketer and digital expert.
Testimonials
Proven Effective
Digital Transformation Methodology
Learn how to harvest social media influence across all business processes.
Connect With Customers,Grow Your Business With Us
Our mission – is to weave a strategy into your internal processes with the people and tools needed to make them most efficient. We will focus on repurposing existing people in your organization to execute the strategy. Why? Because your existing team are the best people to relate to your customers’ experience and solve their problems.
CONTACT US
